Aerowheel: Recovering a Penalized Site (51% Spam Score) & Scaling Leads by 255%
Digital rehabilitation success story: Transformed a penalized domain with 51% spam score into a lead-generating machine. 113+ verified leads generated through strategic SEO recovery and custom WordPress development.
Client
Aerowheel (Manufacturing Sector)
Role
WordPress Development, Toxic Backlink Removal & Local SEO Expert
Powered By
Website
Visit Live"B29 Technology didn't just build a website; they saved our domain. The drop in spam score was miraculous, and the leads keep coming."
The Challenge
Aerowheel approached B29 Technology with a critical issue: their domain carried a toxic Spam Score of 51%, making them virtually invisible on Google search results. Despite having a legitimate business, their digital presence was hurting their reputation instead of building it. They needed an urgent SEO Rescue and a modern website redesign to convert visitors into paying clients. The high-risk domain status was blocking their growth potential.
The Solution
We didn't just redesign; we executed a complete digital rehabilitation plan. Phase 1 - Toxic Link Cleanup: Identified and disavowed thousands of spammy backlinks to sanitize the domain authority using Google Search Console's Disavow Tool. Phase 2 - Custom WordPress Design: Moved away from heavy templates to a lightweight, fast-loading Elementor Pro build with custom CSS/JS for unique branding and trust-building. Phase 3 - Conversion Optimization: Designed specific landing pages with clear CTAs to capture leads effectively. Phase 4 - Growth SEO: Once the site was clean (1% Spam Score), we shifted focus to ranking keywords for lead generation.
Our Process
Deep SEO Audit
Analyzed the root cause of the 51% spam score and identified toxic backlinks.
UI/UX Redesign
Built a mobile-responsive, trust-building interface using Elementor Pro.
Aggressive Cleanup
Executed a 6-month intensive 'Disavow & Recovery' campaign to clean the domain.
Growth SEO
Post-recovery, shifted focus to ranking keywords for lead generation.
Lead Explosion
Year 1: 22 leads (Recovery) → Year 2: 78 leads (255% Growth) → Year 3: 13 leads in Q1 alone.