Ghar Ko Sajao: Growth Engineering for India's Fastest-Growing Interior Design Platform
A Pinterest-style visual discovery platform with custom recommendation algorithms and strategic ad placement. Achieved 50k+ monthly organic traffic, -25% bounce rate, and 3x ad revenue growth.
Client
Ghar Ko Sajao (Lifestyle Brand)
Role
UI/UX Design & Growth Engineering Specialist
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Website
Visit Live"The visual impact is incredible. B29 understood that for interior design, 'Speed' and 'Aesthetics' must go hand in hand. The results speak for themselves."
The Challenge
Interior design is a crowded market. The challenge was to reduce 'Bounce Rate' and maximize ad revenue without ruining the user experience. Traditional blog layouts weren't engaging enough to keep users hooked. The monetization challenge: How do you triple ad revenue while improving user experience?
The Solution
We moved away from traditional layouts and adopted a 'Pinterest-style' visual grid optimized for infinite scroll engagement. Smart Discovery: Using our custom logic, the site suggests related home decor ideas based on the user's viewing history, creating an addictive browsing experience. Revenue Optimization: Strategic placement of high-value ad slots that blend seamlessly with the content, maximizing CTR without disrupting the visual flow. Growth Loop: Implemented viral sharing mechanics and SEO-optimized content structure to drive organic traffic.
Our Process
Visual Strategy
Designed a Pinterest-style visual grid optimized for discovery and engagement.
Smart Logic
Developed custom content recommendation algorithms based on viewing history.
Ad Integration
Implemented native ad placement strategy for high CTR without disrupting UX.
Growth Loop
Optimized for infinite scroll engagement and viral sharing mechanics.
SEO Optimization
Structured content for maximum organic traffic and search visibility.