GetReelax: Scaling Influencer Discovery via Custom Plugin Development & API Automation
A 'Programmatic SEO' engine built with bespoke WordPress plugin. Automates creation of thousands of influencer profiles via REST API integration with dynamic page generation and automated SEO injection.
Client
GetReelax (Influencer Marketing Platform)
Role
Custom Plugin Developer & SEO Architect
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Website
Visit Live"The custom plugin B29 Technology developed transformed our business model. We moved from manual data entry to a fully automated platform that manages thousands of profiles with perfect SEO."
The Challenge
GetReelax had a massive database of influencers but no way to display them effectively. They faced a critical bottleneck: Manually creating thousands of profile pages for every influencer across different Cities, States, and Niches was impossible. They needed an automated engine that could fetch data from their backend API and render SEO-optimized pages on the fly, without crashing the site. The technical challenge: How do you generate 10,000+ pages dynamically while maintaining speed and SEO?
The Solution
B29 Technology engineered a Bespoke WordPress Plugin to act as the bridge between raw data and the user interface. Custom API Middleware: We wrote a custom plugin from scratch that connects to the GetReelax API. It fetches influencer data (Name, Niche, Follower Count, Location) in real-time. Dynamic Page Generation: Instead of creating 5,000+ static pages, the plugin dynamically generates pages based on URL patterns (e.g., /influencers/mumbai/fashion). This keeps the database light while making the site look huge. Automated SEO Injection: The plugin automatically populates Meta Titles, Descriptions, and Schema Markup for every generated profile, ensuring thousands of keywords rank on Google instantly.
Our Process
API Handshake
Analyzed JSON endpoints to map data fields to WordPress frontend.
Plugin Architecture
Developed a secure, lightweight plugin to handle data requests without slowing down the site.
Template Mapping
Designed a single 'Master Template' in Elementor that dynamically fills with data for thousands of profiles.
SEO Automation
Programmed the plugin to generate unique SEO tags for every city and niche combination.
Scalable Infrastructure
The system can handle 10,000+ new profiles simply by updating the API—no website changes needed.