Zupito Masale: Engineering a High-Performance E-Commerce Platform (95+ Speed Score)
A 'Zero-Bloat' e-commerce platform engineered from scratch for authentic Indian spices. Achieved 95/100 Page Speed Score with 100% payment success rate through custom architecture.
Client
Zupito Masale (FMCG/Retail)
Role
Custom WooCommerce Development & Payment Integration Specialist
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Visit Live"B29 Technology delivered a platform that is as authentic as our spices. The custom design represents our brand perfectly, and the payment integration works flawlessly."
The Challenge
Zupito Masale needed more than just an online shop; they required a digital flagship store that reflected the authenticity of their spices. The challenge was twofold: Performance vs. Aesthetics. Most e-commerce sites become slow and bloated with heavy plugins. Zupito needed a platform that was visually rich yet loaded instantly to prevent cart abandonment. The technical hurdle: How do you build a WooCommerce site that breaks the speed barrier while maintaining rich product displays?
The Solution
Instead of relying on heavy, pre-made templates, B29 Technology adopted a 'Code-First' approach. Bespoke Theme Development: We hand-coded the theme from scratch to ensure zero unnecessary code bloat, resulting in lightning-fast load times. Seamless Transactions: Integrated the PhonePe Payment Gateway directly via API, ensuring a 100% success rate for UPI and card transactions without third-party redirects. SEO-Baked-In: We didn't just add SEO plugins; we structured the HTML with Schema Markup for Products, ensuring Google understands the catalog perfectly. Performance Engineering: Advanced caching strategies, asset minification, and lazy loading to hit the 'Green Zone' in Google Core Web Vitals.
Our Process
Lean Architecture
Replaced heavy plugins with custom lightweight functions (PHP/JS) for speed.
Brand-Centric Design
Crafted a UI that tells the story of 'Authenticity' through visuals.
Secure Payment Logic
Implemented rigid security protocols for friction-free PhonePe checkout.
Speed Optimization
Advanced caching and asset minification to hit the 'Green Zone' in Core Web Vitals.
SEO Engineering
Structured data implementation led to immediate indexing of product pages.